The world has been
heavy lately.

We have the opportunity to change that. It starts with… Kindness. Sign up for our free 31-day Kindness Campaign email series!

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Weekly Podcasts

Join Dr. Michelle Robin on the Small Changes Big Shifts podcast as she invites surprise guests each week to talk about kindness in their lives and the difference it has made in their lifetime.

Win Weekly Prizes

We’ll be on Facebook Live every week to share inspirational stories. Plus, surprise giveaways! Follow our Facebook page so you know when we’re live and how to win during the campaign!

Your Stories Featured

We would love to feature your kindness stories on our social pages! Please submit as many stories as you would like during the 31 days. Click below to send us your stories.

We officially kick off the campaign on October 14 and ends
on November 13 (World Kindness Day).

By saying yes to joining us, you will receive a daily email. Each email will contain a small message about kindness, how it affects the well-being of the giver and the receiver, and a simple act of kindness you can choose to do that day. We use the word “choose” because we don’t want this journey to cause stress in your life. We understand there will be days you aren’t able to participate in today’s act of kindness. We recommend following your heart and doing what you can when you can. Even one small act can launch a ripple of pay-it-forward kindness in the world.

Who Participates In Our Annual Campaign

  • Anyone from all over the world!
  • School districts, teachers, and PTA Board Members
  • College students
  • Families, neighborhoods, close-knit communities
  • Our sponsors and their team members
  • Non-profit organizations and partnerships
  • Large and small companies or organizations

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Why Kindness Matters

We have faced many changes and challenges over the last several years. In times like these, our fight or flight mode is activated: we stress more, lose sight of our purpose, and/or experience anxiety, depressive, or suicidal thoughts more strongly – all things that are on the rise in our world.

We have learned more about the word “resilience” than any other time in history. People want to build it to better face the days ahead. However, most of us don’t know where to begin that journey. Like many things, we make building resilience more complicated than it needs to be.

The first line of defense is giving ourselves more self-compassion in what we’re going through – and self-compassion is born from kindness. When we show ourselves kindness, we are far more likely to be kind to others around us. The biggest hurdle about it? We have fallen out of touch with how to be kind to ourselves and to others – and we need to revive the practice. In fact, our entire well-being depends on it.

Researchers at U.C. Berkely found that people who were kind tended to have higher self-esteem, a greater sense of self-efficacy, less depression, less anxiety, and improved physical health. Overall, scientists learned that people who were kind or regularly engaged in informal acts of kindness tended to have higher well-being. In other words, when we are well (spirit, mind, and body), we are better equipped to face our obstacles with strength, clarity, and calmness.

It’s time to lift each other up and offer to heal others and yourself – and this 31-Day Kindness Campaign gives you the opportunity and support to do this!